Clients

Clients of Bristol Creek Tourism Consulting, LLC

 

 Summer 2010:

Marketing


Marketing is how businesses get their message out about their goods and services and why they are the best choice for their customer. This can take many forms and I find that most business owners have great ideas but need help refining their messages and finding someone who can help them with these projects. Bristol Creek Tourism Consulting,LLCcan act as the marketing department by developing marketing plans, specific marketing campaigns, and sending out e-newsletters on behalf of your business.

Medina Stone Farm  – Ron and Nancy McCarty bought an old farmhouse with the dream of starting a B&B but their plans and goals have grown enormously since then. They perform as a duo singing old time country music and Erie Canal songs and have since converted their large barn to an entertainment venue. They have hired me to help them develop a marketing plan to capture more business in the group tour market, along with other revenue opportunities. Like many small business owners, they can do everything required to run their business, my role is to help them continue to do the things that bring them the most success and start delegating other tasks to some employees.

Bedient Farms – A small family owned farm in Potter NY. I had met Angela at the Canandaigua Farmer’s market and enjoyed speaking with her and buying my beef from her – grass fed hormone and antibiotic free beef- which is delicious! Angela collected emails addresses at the market and sent out a basic email telling customers about specials, when she could find time. I proposed writing and sending a professional eNewsletter, using Constant Contact. We developed a template and used photos of her farm as well as a photo of Angela. The bi-weekly emails are opened by more than 40% of her customers and many of them click on the links within the newsletter. The industry standard open rate for retail business is 16% so we have achieved more than double the open rate for her business. We have recently embedded videos that I shot on her farm with short interviews and beautiful scenic shots. Angela’s goals of increasing the number of people receiving her newsletter as well as getting people to order ahead and raise awareness of her business are well on their way to being achieved. To get on Angela’s email list, send your email address to arbedient@frontiernet.net. Here are her price sheets and packages for 2009 as well.

PRACTICAL Consultants – Sandy contacted me after reading Angela Bedient’s e-newslettters (see above). Sandy has started a business in consulting on workplace violence prevention and awareness. While not a tourism based business, I was impressed with her dedication and drive. Many of the principles I use for helping tourism businesses would apply for any small business so we decided this was a good fit. We are helping Sandy develop an eNewsletter for her client base, as well as using it for a tool for attracting new business. We also saw the need for Sandy to have a strong Media plan in order for her to stand out as an expert on this issue and to be the person that media would call for information. This customized media plan will give her the tools she needs to grow her business and reach her goals of doubling her business in 2010 and establish herself as an expert in upstate New York on this challenging subject.

Ethnic Meals and More – This woman owned business is based in Upstate NY and was looking for a way to get the word out to new and existing customers about their products. Ethnic Meals and more was established as a home-based business that provides quality gift baskets containing a variety of food for various ethnic backgrounds. They provide high quality food and gift items in all baskets. Their mission is to provide top quality products and service to all their customers. Debbie attends several tradeshows during the year and has been gathering email addresses of people looking to receive more information. By working with Bristol Creek Consulting, we have helped her develop a great newsletter and an efficient way to speak to her customers.

Dr. Bonnie Cronin   Dr. Cronin is a respected Homeopathic Doctor and accupuncurist in the Canandaigua area. We discussed the importance staying in touch with customers and developing loyalty and connections. We started a bi-monthly newsletter which gives Dr. Cronin a way to share pertinent information, healthy recipes and updates on her business. The first enewsletter had a 70% open rate, which means that 7 out of every 10 people that received her newsletter opened the email to read it. That is about 3 times the average for businesses such as hers so we know we are on the right track!

Product Development

 
Developing new programs for marketing, or creating new tours for groups or individuals are all elements of product development. I am creative and enjoy putting together all the components to make programs that drive economic development and business success.

Western Erie Canal Alliance – “Walk the Villages Program” The Western Erie Canal Alliance promotes the Western Erie Canal Heritage Corridor as it travels through 5 counties (Wayne, Monroe, Orleans, Niagara and Erie). They had received a grant to develop a “Walk the Villages” Program and made the decision to have Lockport featured as the first community to benefit from the program. Bristol Creek Tourism  Consulting, LLC submitted a proposal and was chosen for the planning and development of the program. Lockport is one of the most interesting towns on the Canal; there were 5 locks originally built to compensate for the elevation change. Today there are two locks and the original engineering of “the Flight of Five” is still in place. There are paths to walk along the canal and some wonderful signs explaining all the sites. The city wanted to incorporate outdoor activities for residents and visitors alike into the Canal experience. We developed  activities that tied into walking programs, podcasts on the history and stories of Lockport as well as developing a social media campaign which includes accounts on Twitter ( @canalsteps) Facebook (canalsteps) and a website: Walk the Canal Villages. (www.walkthecanalvillages.com) . The logo for the program has just won a national award.

Walk the Canal Villages – Bristol Creek Tourism Consulting, LLC was just chosed to develop a geocaching program along the Erie Canal in Lockport. We will be working with a NYS Geocaching expert to create programming that will encourage visitors and residents alike to try this fun and easy outdoor activity.
 
Sales/Professional Representation
I have extensive experience representing clients at trade shows and sales missions. By understanding the markets for each product, I tailor my talking points and information to the audience. I am very good at turning business prospects into sales and developing relationships with new customers.

Wine,Water Wonder FAM I was hired by a tourism group (consisting of Niagara USA Tourism and Convention Corporation, VisitRochester, The Corning Museum of Glass and Finger Lakes Tourism Alliance) to develop a FAM tour for international tour operators looking to develop new driving tours in upstate NY for their European clients.  I was responsible for designing and sending invitations, planning the FAM tour and accompanying the group on the 3 day/ 2 night program. The goal is to get these operators to carry more tours involving the Finger Lakes region, Rochester and Niagara Falls.

 
Custom Tours. This motorcoach company out of Vermont has hired me to act as a Step on Guide for a Finger Lakes tour they have planned in July. We will be touring through the Southern Tier and I am looking forward to sharing my knowledge about the Finger Lakes with these visitors.

Education
I enjoy developing educational programs such as marketing workshops and social media classes. I also have a Master’s degree, which allows me to teach at local colleges.

Paul Smith’s College – Is a small private college located in the Adirondack Mountains, known for their hospitality and culinary arts programs. They have developed a degree program called ACE: The Accelerated Career Experience. This gives students with a two year degree the opportunity to earn a Bachelor’s degree from Paul Smith’s College closer to home. The local community college campus, Finger Lakes Community College, serves as the location for classes. I contacted Paul Smith’s as soon as I heard about this degree and am currently teaching students in the program. The program is unique in that class meets one night a week and there is extensive online work to be completed as well. This allows most of the students to work and attend school simultaneously. It’s interesting and I think I am learning as much as the students!

START Bridge Program. This Program is administered by the Bridges Program at FLCC  and aims to teach individuals about the job opportunities in the hospitality industry. I was hired to conduct this program in Seneca and Ontario Counties, to unemployed and underemployed residents. We used the textbook, workbook and videos, along with real world experience as interns in local hotels. The goal of the program is to add to everyone’s employment skills and possibly find employment at the end of the program.

Social Media Workshops- I have conducted almost a dozen social media workshops so far in 2010. The programs are delivered in two parts- the first session is spent setting up accounts on Linkedin, Facebook and Twitter. The second session is where we learn how to use that to generate more traffic and business. The classes have been fun and informative and many of the participants continue to be active on social media sites, promoting their business and interacting with others.

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