Bristol Creek Tourism Consulting LLC was founded in 2008 by Sally Davis Berry, a tourism professional with over a decade of experience in various facets of the travel and tourism industry. Berry worked as a tourism marketing professional for small lodging properties and attractions for a several years before joining Finger Lakes Tourism Alliance, where she developed and oversaw the yearly Tourism Institute, a three-day educational program for tourism industry professionals. Berry also represented the 14 county region at domestic and international trade shows and was in charge of creating and sending Enewsletters to various constituencies.She was hired by the New York State Division of Tourism in 2008 to conduct a comprehensive research project on the motorcoach market and its impact on the state’s tourism regions. Her expertise in destination marketing, as well as small business marketing is a product of real life experiences and ongoing education in the industry.
Bristol Creek Marketing Consultants became a DBA of Bristol Creek Tourism Consulting, LLC in 2009. This consultancy helps small businesses that are not tourism based but are looking for innovative and cost effective ways of growing their business. Several agricultural businesses are current clients, as are women owned businesses across upstate NY.
A graduate of State University of New York College of Environmental Science and Forestry, Berry also has a Master’s of Science degree in Management from Keuka College and has been a Certified Meeting Professional (CMP) since 2002.
She currently serves on the Board of Directors for Ganondagan Native American Historical Site and has previously served on the NYS International Tourism Marketing Committee and the Finger Lakes Culinary Bounty Board of Directors.
Sally currently writes a weekly blog and is active on social media sites such as Twitter (@sallykberry), Facebook and Linkedin.