Here’s one of the challenges with young frontline staff- they always think there is nothing to do in the area. In fact, I had a student that I have been training for a position in the hotel industry tell me she didn’t know why anyone would even come to her hometown! And this from a resident … Continue reading »
Filed under FAM tours …
Do you want International Visitors in your Small town? Think Big!
Many Americans think that international visitors to our country only want to see the big cities such as NYC, Las Vegas, the Disneys- both East Coast and West, and the National Parks. After that, what else is there to see? Those destinations are also the ones with big marketing budgets, so we can’t blame visitors for … Continue reading »
FAM tours- 7 steps and 3 tables to success
A FAM, or Familiarization trip, is an important activity in the tourism industry. Even in these days of virtual tours and Google, actually visiting a destination is always better than just looking at photos or reading other’s impressions. The problem is that very few people can afford to take extended time away from their offices … Continue reading »
FAM tours – good, bad or unnecessary?
FAM tours, or Familiarization tours, have long been a component of yearly marketing plans for destinations. FAM tours involve inviting a group of tourism professionals to your destination and giving them a concentrated, fast paced tour of your city or region. The tours are developed to help these people see as much as possible in a reasonable amount of time … Continue reading »
